Market Street Advisors Rebrands as Archer

Only multi-channel investment platform on the market

Berwyn, PA (January 21, 2015) – Market Street Advisors today announced it has rebranded as Archer, a name that unifies the company’s brand and focuses on Archer providing the only multi-channel investment platform on the market.

During this time of continued distribution expansion within the investment market, along with increased product complexity and compliance issues, Archer’s focus is bringing to the market a simplified approach with speed, flexibility and cutting edge technology.

The rebrand reflects Archer’s ability to solve clients’ multi-channel needs with their single comprehensive investment management platform, enabling product and asset growth across all investment management distribution channels. This includes institutional, private wealth and managed accounts.

“Our new name truly reflects a focus on the ability to provide our clients with a single, comprehensive solution that solves their multi-channel issues, flexible outsourcing concerns and global currency needs,” said Bryan Dori, Archer President and CEO. “Archer’s technology platform is a powerful tool for investment managers. The Archer name better represents that technology tool, as well as our commitment to helping clients service and grow their business through a single technology platform, regardless of distribution channel.”

In addition to product expansion and increased services, Archer has also recently added a New York office to better serve clients. These enhancements, along with the rebranding efforts, will continue to position Archer’s brand for future growth and product development.

About Archer
Archer is a technology and services innovator for the investment management industry whose clients manage more than $1 trillion in assets. As investment markets continue to grow, and asset managers search for simplified technology solutions, Archer’s technology platform continues to keep ahead of market and client needs, both domestically and globally.